Born: Alvesta, Sweden

Joe Labero is a very famous Swedish magician who started performing when he was twelve years old and got his first magic box. His big breakthrough came in 1991 when he did “A Magic Night” at Berns in Stockholm, Sweden. Since then he has performed at several stages and places all over the world, such as Monte Carlo, Australia, London, and Las Vegas etc. Joe Labero has been described as the Magic Master of timing and high-technology, and he always keeps his audience on the edge of their seats.

Joe Labero is not just a magician as many people think; he also has his own Cigar brand from Carlos Torano. The cigar comes in two executions, with a light cover and with a maduro cover, which is a bit richer. The light cover cigar is the most elegant cigar from the Torano family and has a taste of dry spicy caramel, a well-balanced cigar. The maduro cigar is a unique one with two layers of maduro and tobacco from six different countries that makes the cigar an explosion of aromas. It has a taste of dark chocolate, oak and vanilla which makes it perfect to smoke together with a piece of rich chocolate.


Written by: Sofie Johansson